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This was unplanned but 2024 started with a memoir & what a start, I must say.   This book is meant for those who like the world of advertising that is full of imagination.  At the same time, if you want to read some funny and unforgettable experiences of great advertisements just go for it. In advertisements, the story has to be told in the least amount of time, words etc and this read will take you through the construction of those stories with some personal life lessons including Murphy's Law. Please keep your smartphone handy as you may want to see the add on youtube after reading the chapters. #prahladkakar #AdmanMadman #HarperCollinsIndia #memoir